WELCOME TO THE ST REIGN WORLD!

Hey guys

Welcome to our brand-new newsletter! My name is Sam, I am the founder and designer for St Reign. Our first bag was released in in 2018 and this journey has been a learning experience and a half! After taking a bit of a break, I am so excited to finally be able to introduce our newsletter to you.

If you have known St Reign for a while, you will realise that I took a step back in 2023 and haven’t been very active on the business and the brand’s social media. The reason was that I went back to fashion school, to finish what I had started many years ago when I dropped out. I thought I would still be able to run St Reign and focus on school work but I was wrong. So wrong, lol. There simply hasn’t been enough time to do both so I have to sacrifice and put St Reign on hold for a bit.

So now that school is easing up (fewer submissions and deadlines, finally!) I am ready to refocus my energy on St Reign. I look forward to bringing you our next collection which comes a year later after Amani, our last offering.

I started this newsletter to keep you in the loop and to hear from you. St Reign has always been very community driven and I am grateful for everyone’s support and love. More especially everyone who has sent DMs asking where I am and where are the bags, lol. I look forward to not just sharing this journey but for St Reign to be out there and meet the people who have been instrumental in me keeping this going. Our customers, supporters and all the friends of our brand.

Oh and of course we will announce discounts, sales, competitions and projects here. Keep a lookout on our social media pages for our new collection. Coming soon!

Till next time,

Love

Sam.