HERE'S TO 2025!!

And so here we are. The new year has started and we can only hope everyone is well rested and ready to take on the new year! We wish you an amazing and successful new year filled with beautiful memories. We hope in 2025, we will create many awesome fashion moments together!

How was your holiday? For us, the holidays didn’t bring much rest nor a lot of fun times. We moved St Reign to new premises and it has been a mission trying to get everything ready for the start of the year. A lot is yet to be done as renovations are still underway but it is coming along nicely.

We finished off 2024 on a high note as we had the pleasure of showcasing some of the pieces from our upcoming collection in Senegal. St Reign was invited to showcase alongside our friends at Mantra, a Durban based womenswear brand founded by Nongcebo Mchunu at Dakar Fashion Week.

This week was our officially first one back at work. We look forward to sharing with you our new plans and more importantly, new bags. Starting off the new year with our upcoming new collection which will feature travel pieces.

On the personal front, we have a new friend at St Reign. Our family had the pleasure of welcoming our new pet, a little fireball, Boerboel mix puppy. His name is Smartie and he has been keeping me company as I craft. I must say, besides stealing my shoes as I sit on my craft table, he hasn’t contributed much to the bag making, lol but I am enjoying his company.

We hope to meet up with you soon as we introduce the brand to more new customers. Keep an eye on our social media pages for updates on where you can find us in 2025. Here's to 2025!

That’s it from us this week. Check out images from our Dakar Fashion Week debut with Mantra who showcased their much anticipated collection, “A Prayer For Rain.”

Chat soon,

Love

Sam

Image: Karim Cornali

Image: Guzangs